Our Company
A Legacy of Precision and Innovation
150+ Years of Combined Expertise
Endura Texturing Technology (ETT) brings together more than 150 years of collective innovation, craftsmanship, and proven performance in surface texturing, laser engraving, chemical etching of grains & patterns, ablation finishing (laser & chem etch), and patented/proprietary engineered conformal coatings. What began as individual legacies has evolved into a powerful alliance of trusted names — Endura Coatings (1970), Melco Engraving (1990), Endura Plating Technology (2005), and our long-standing owner/family-led texturing industry team (1970); now united under one roof to deliver unmatched depth of experience for all customers worldwide.
Our history is defined by a commitment to solving the world’s most demanding manufacturing challenges — from reducing friction and wear to perfecting the aesthetic finish of consumer products.
The Foundations of Our Alliance
Our strength lies in the deep-rooted legacies of our core divisions. Each brings decades of specialized knowledge and industry-leading approvals to the ETT family:
Endura Coatings (Est. 1970): with 55+ years of excellence, Endura is one of only six original DuPont Licensed Industrial Applicators (LIA) in the U.S. Serving 12 distinct industries across four continents, this division has processed over 500 million parts and holds 750+ patented or proprietary coating offerings.
Melco Engraving/Endura Texturing (Est. 1990): For 35+ years, Melco has been a global leader in mold texturing and pattern development. As a founding North American member of the Surface Etching Cooperation, it has set the standard for automotive, medical, and packaging aesthetics.
Industry-Leading Leadership Team: Our core leadership consists of industry veterans with over 45+ years of hands-on experience. This team has successfully delivered hundreds of thousands of tooling projects for the world’s most critical sectors while passing down the knowledge to the next generation of leaders.
Partnering with Endura Texturing Technology means your company is gaining the combined strength of 150+ years of expertise, thousands of proven approvals, and a global network dedicated to making your products look better, feel better, and perform better — every time.
Integrity. Innovation. Performance. That is our heritage.
Global Reach, Local Precision
Through our strategic partnership with the Surface Etching Cooperation (SEC), ETT provides customers with an unmatched international footprint. This worldwide network of independent texturing specialists spans North America, South America, Europe, and the Asia-Pacific.
This alliance allows us to leverage global resources and state of the art expertise without the burden of acquisition debt or “roll-up” costs. For our customers, this translates to seamless technology transfer, rapid response times, and superior cost management — no matter where your tools are built or operated.
Our Promise: Proven Performance, Every Day
When you partner with Endura Texturing Technology, you are gaining more than a vendor — you are gaining a century of proven reliability. With millions of components successfully deployed and a global network dedicated to your success, we ensure your products are both aesthetically striking and functionally precise. From the original inventors of electroless nickel-Teflon composites to today’s advanced 3D digital pattern development, we don’t just follow industry standards — we’ve spent over a century helping create the standards. ETT remains committed to surpassing performance expectations for our customers.
Partnering with Endura Texturing Technology means your company is gaining the combined strength of 150+ years of expertise, thousands of proven approvals, and a global network dedicated to making your products look better, feel better, and perform better —every time.
Integrity. Innovation. Performance. That is our heritage.
Seamless Technology Transfer:
We ensure consistent quality and rapid response times, regardless of where your tools are built or operated.
The Power of Alliance:
Our partnership model leverages global resources without the overhead of acquisition debt, allowing us to focus entirely on quality and cost management.
Synergistic Results:
By sharing “know-how” across 25 global organizations, we offer our customers the latest advancements in grain, etching, plating and coating technologies.
Industries
At Endura Texturing Technology, we recognize that every industry faces a unique set of production challenges, regulatory pressures, and performance expectations. Our team brings sector-specific expertise to every project.
