About Us

Endura Texturing Technology (ETT) engraves, coats, and finishes tens-of-thousands of tools annually. Our team applies patented & proprietary coatings onto hundreds of million tools, devices, and metal components. We supply the most rigorous use environments and have achieved exceptional supply-of-services status with several fortune 100 companies (e.g., (0) PPM > 25+ years, 100% quality, 100% delivery). Our design, chemical and mechanical engineers along with skilled technicians possess unparallel expertise. Utilizing cutting-edge technologies with a bandwidth of NEW equipment & facilities, and possessing a deep and broad expertise of industry & customer specificities; from Automotive to Medical/Pharmaceutical and Surgical Disposable devices/components. As a privately held family-owned business, we take pride in our heritage, where skilled tradesmen and design, chemical & mechanical engineers have perfected their craft for generations.

We specialize in creating high-quality patterns for the automotive/plastic molding environments, myriad industrial use products, medical/pharmaceutical/surgical devices, and various beverage or food packaging applications. From laser etching and 3D engraving to chemical texturing and custom finishes to optimize the intended use and/or create further efficiencies for manufacturing. If you can envision it, our team can bring it to life — infusing your products & tooling with aesthetic, or functional/haptic qualities that reflect your brand, furthering the use specificities, and providing a competitive differentiation.

Our state-of-the-art facilities handle everything from intricate details (e.g., hundreds of millions of surgical disposable devices) to large-scale projects, including molds up to 25,000 pounds. Our engineers & highly skilled product designers — relentlessly deliver the highest quality workmanship, finished products, and an honest/business professional experience — which guarantees successful longevity. And if an unforeseen issue arises, we will further commit continuous improvement resources to further achieve a greater level of customer satisfaction.

At the core of our success is our dedicated team & owners — NOT complex decision-making boards or overseas environments, or complicated budgets/Wall St. derivatives, dictated by short term quarterly financial metrics. Our team is rooted in a strong culture that possess diverse skills, knowledge, quality and unwavering commitment to the finest of details. We continually invest in training and advanced technologies to lead the end-product of quality, fostering desired and long-lasting services, which exceed our customer’s expectations worldwide. Our team is guided by principles of honesty, humility, and community outreach; symbolized in our mantra of “illuminating the world through excellence.” Endura aims to create more than just tooling service; we strive for an emotional, perceptual experience that touches lives through aesthetics, haptics, and finishes that exceeds expectations.

ETT is an active member of the global association Surface Etching Cooperation (SEC), Tool, Die & Machining Association (TDMAW), American Mold Builders Association (AMBA), and Society of Plastics Engineers (SPE). As a perennial attendee of the Auto International Shows (Detroit/NYC, et al.), Baking Expo (IBIE), Congressional Renewable Energy & Efficiency Expo (EESI), Global Produce Expo (GP), International Deli/Diary & Bakery Association (IDDBA), Medical Device & Manufacturing (MD&M), National Plastics Expo (NPE), Pack Expo (PE), and many others, we are actively engaged in networking opportunities to broaden our customer base to bring your vision to life.

We extend our impact beyond the workshop, contributing to community and innovation on a global scale. With locations across multiple countries and a network of partners, we provide comprehensive support every step of the way — from design and engraving/texturing to manufacturing/production readiness — delivering fast turnaround times, the highest quality standards, and personalized service to over 100,000+ clients, on (4X) continents, and (25X) locations – more specifically, (5X) North/South America, (6X) Europe, and (14) Asia.

Endura supply’s the World’s Most Important Tools & Products. EVERYDAY.

Let’s work together to make your vision a reality.